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Study business strategy online

The success of nearly any business in the world depends on the strategy it follows and how effective this strategy is. But what is a business strategy? Unpacking this will help you know what direction to take your business. Business strategies basically explain how your company plans on competing in a market and how it will end up turning a profit.

Simply put, it’s a high-level plan that will help a business achieve its goals. A strategy will help show the best path to take to achieve the defined vision. Strategies will dictate decision-making, along with how resources should be allocated to achieve the desired goals. And with up to 50% of strategies failing because of confusion over how they should work, there’s never been a better time to hone your strategic skills.

We have several different business strategy courses available that cover a wide range of different business strategy methods and the industries that use them. So whether you’re looking to learn additional skills and tricks for a successful business strategy, or you’re a total beginner, you’ll find a business strategy course suited to you.

Learn about strategic planning and business models

Planning is the first port of call in the world of business strategy, and learning about strategic planning will help you determine the direction your business should be going in. Business models are also essential in the strategic planning phase, as understanding the logic of the business and the way it operates will show you the most suitable path for your business strategy.

Our courses and ExpertTracks award you with certificates and academic credits, which will prove to prospective or current employers that you have the skillset to bring success to the business.

Find out how to drive business improvement

All businesses want to improve and become more efficient, more profitable, and more streamlined. By understanding how a business strategy can work effectively and properly will mean you have the possibility to drive business improvement at your fingertips. Achieving the goals set by your business is dependent on your strategy.

From introductory business strategy courses to more advanced and bespoke courses, our free courses and ExpertTracks will help develop and hone your skills, making you stand out from the crowd.

Discover the importance of competitor analysis tools

Whether you like it or not, businesses are all competing with one another. Competitor analysis is one of the most effective methods of finding out how to outperform your rivals, as well as seeing their own strategies and implementing them in your own business. This can result in seeing just how your own business is capable of growing, and how you can improve on these methods.

There are a variety of different teaching methods available in our free courses and ExpertTracks, varying from group discussions and case studies to quizzes and individual assignments, all of which are designed to hone your skills and improve your knowledge.

Your options for studying business strategy

If you’re looking to improve your business and explore the various implications of business decision-making, then we have plenty of opportunities for you. Our shorter courses will furnish you with all the information you need to build on, and our longer ExpertTracks will help you understand how you can use business and financial insights to execute strategic decisions in both the short and long term.

All our courses take place online, which means that you can learn flexibly and in your own time - so whether that’s treating it as an evening class, or even doing some learning in your lunch break, the choice is yours.

Earn a business strategy certificate

Earn personalised business strategy certificates when you complete an online course on FutureLearn, complete with lead educator signatures, organisation logos and course details. Share your achievements with employers, on Linkedin, on your CV and more.


What are the three basic types of business strategy?

In essence, there are only three proper types of business strategy. These are cost strategies, differentiated product or service strategies, and a niche focus strategy. Understanding these different types of business strategy will help you plan an effective strategy yourself.

How can you make an effective business strategy?

An effective business strategy effectively uses the resources you have allocated according to your plan, as well as delivering the desired or expected results. You will have to continually monitor and evaluate the use of resources to make sure you’re hitting your targets.

What are strategic questions?

These are questions you have to ask yourself and the business to create the template for the business strategy. They can include questions like what is our business, what will our business be, and what should our business be.

Are there any good examples of successful business strategies?

Some of the more successful business strategies include plans to grow sales from introducing new products, strategies for cornering younger markets, improving your customer services, and extensive competition analysis.

How long does it take to learn business strategy?

One of our free courses, such as our Business Strategy in Construction course, will only take you 2 weeks to complete. If you want a deeper and more involved study of business strategy, then our ExpertTrack in Business Strategy and Decision Making Skills will take you 10 weeks.

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